1) Captivate an audience 2) Gather data 3) Launch products They're not mutually exclusive but they are the 3 steps we find ourselves following to grow our side project into a business. #nomoredayjob You may be wondering at this point, what exactly our business is...? So do we to an extent. Some days the vision seems clear and some days we wonder if 'business' is even the word at this stage. At this time we're busy distilling our interests into what you see on this website and